Product Manager
- Boston, MA
Company Background
At MorphoSys, we are motivated by our mission: More life for people with cancer. As a global, commercial-stage biopharmaceutical company, we are driven by the urgency to discover, develop, and deliver groundbreaking medicines, aspiring to redefine how cancer is treated.
Our success is created by our people, and we bring together exceptional talent from around the world, offering our colleagues a collaborative, flexible, and diverse work environment. We are looking for individuals who share our values and are motivated to improve the lives of people impacted by cancer.
Since opening our U.S. office in Boston in 2019, we have doubled in size to support our rapid growth, building teams of experts across a variety of different disciplines, from drug development to commercialization.
To learn more, visit us at www.MorphoSys.com, and follow us on Twitter and LinkedIn.
Our success is created by our people, and we bring together exceptional talent from around the world, offering our colleagues a collaborative, flexible, and diverse work environment. We are looking for individuals who share our values and are motivated to improve the lives of people impacted by cancer.
Since opening our U.S. office in Boston in 2019, we have doubled in size to support our rapid growth, building teams of experts across a variety of different disciplines, from drug development to commercialization.
To learn more, visit us at www.MorphoSys.com, and follow us on Twitter and LinkedIn.
Job Summary & General Responsibilities
The Product Manager, on the Brand Team will play an integral role in the successful growth of MONJUVI (tafasitimab-cxix) in the U.S. Oncology marketplace.
This role will focus on customer engagement and both personal and non-personal promotion toward physicians (Hem/Oncs) and consumers in both traditional marketing and digital channels. This role will report to the Sr. Director of Marketing.
The Product Manager will be responsible for translating key customer insights into effective promotional campaigns that will drive short and long-term product growth and meet/exceed the brand’s annual forecast projections. This position requires strong strategic and analytical thinking as well as creativity and decision-making skills.A proven track record of success in developing and executing marketing tactics toward the physician and/or consumer audiences and working in a team-based environment must be documented. Providing marketing direction as well as working across functions and providing clear guidance to achieve continued growth of MONJUVI.
This role will focus on customer engagement and both personal and non-personal promotion toward physicians (Hem/Oncs) and consumers in both traditional marketing and digital channels. This role will report to the Sr. Director of Marketing.
The Product Manager will be responsible for translating key customer insights into effective promotional campaigns that will drive short and long-term product growth and meet/exceed the brand’s annual forecast projections. This position requires strong strategic and analytical thinking as well as creativity and decision-making skills.A proven track record of success in developing and executing marketing tactics toward the physician and/or consumer audiences and working in a team-based environment must be documented. Providing marketing direction as well as working across functions and providing clear guidance to achieve continued growth of MONJUVI.
- Actively contributes to the development of brand plan including translating insights into impactful promotional tactics
- Leads the execution of projects included in annual tactical plan and supports ongoing management of annual budget
- Responsible for translating key brand messaging into engaging booth and congress experiences at top tier industry meetings including overall strategy and asset development
- Ensure success of MONJUVI in the U.S. market and align brand positioning, messaging and key strategies
- Monitor competitive landscape and collaborate with competitive intelligence and the core brand team to develop communications and action plans as well as ensuring dissemination of approved materials to the field.
- Serve as champion for key physician customer groups, including identifying and applying customer insights through market research and KOL engagement as well as leading tactical development of targeted initiatives and materials (both personal and non-personal)
- Support effective engagement and communication with the Field Sales Force
- Execute branded and approved disease state multichannel marketing (MCM) programs including professional websites, media plan, email campaigns, and e-details, and evaluate new opportunities in line with business strategy
- Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues
- Assist in developing, coordinating and executing annual business and brand plans as per schedule
- Implement an ROI measurement plan to assess impact of key tactics on sales growth and anticipate when functional course correction is required and adjust with a sense of urgency
- Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with MorphoSys corporate guidance and all regulatory, legal, ethical SOPs
- Evaluate marketing research plans continuously to ensure they are informing strategy and monitoring performance
- Performing all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrating high ethical and professional standards with all business contacts
Job Qualifications, Experience & Skills
- 3 years of prior pharma experience
- Strong team player with ability to engage colleagues from a wide range of functional areas to improve business performance
- Demonstrated ability to manage advertising and other agencies to produce high impact communications
- High-energy self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and bring ambiguity into action
- Solid business acumen with excellent verbal and written communication skills for a wide variety of audiences, including field colleagues and senior management
- Management responsibility of broad operational plans and budgets, with and without direct authority
- Strong ability to manage, motivate and lead others
- Strong creative skills
- Responsible, flexible and accountable with a proactive approach and ability to work to deadlines
- Experience with translating brand messaging into impactful digital assets across various channels including websites, display, social media, etc
- Project management, including resource allocation and fiscal management
- Bachelor's Degree required, MBA preferred
- Biopharma commercial leadership; minimum 3-5 years of pharmaceutical or biotechnology experience, with at least 2 of those years in U.S. oncology marketing or marketing operations roles
- Pharmaceutical sales and/or sales management experience
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated consistent track record of success and delivering strong results
- Strong scientific/medical aptitude and experience, oncology experience preferred
- Demonstrated success in project, vendor, and budget management
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Willingness/ability to travel domestically. International travel may be required
- Full vaccination is an essential requirement: (two weeks after completing the second dose of a two-dose COVID-19 vaccine e.g., Pfizer or Moderna or two weeks after receiving a single dose of a one-dose vaccine e.g., Johnson & Johnson/Janssen
- Boston, MA
Morphosys, Inc. is an equal opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, sexual identity, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable federal, state or local law.